Marketing Associate (Product Marketing)
About Us
Zoth is a privacy-first stablecoin neobank building secure financial infrastructure for the next era of global finance. By leveraging programmable money to deliver sustainable yields, seamless global payments, and frictionless everyday spending, Zoth is onboarding billions of non-crypto-native users across the Global South into a borderless dollar economy.
Operating at the intersection of TradFi and DeFi, Zoth enables secure, compliant, and scalable financial products that abstract away crypto complexity while preserving its core benefits.
Position Overview
We're looking for a Marketing Associate (Product Marketing) who understands how to position complex financial products simply and credibly across both Web2 and Web3 ecosystems. You'll work closely with the Marketing Head and product managers to shape narratives, launch features, and drive adoption across diverse user segments — from fintech-savvy users to crypto-curious newcomers.
This role is ideal for someone who can translate deep tech and finance into clear value propositions without hype.
Metaco Intelligence Private Limited · Marketing — Reports to Marketing Head · Remote / Hybrid (flexible) · Full-time · 2–3 years experience.
What you'll do
- Product & Go-To-Market — Develop and execute go-to-market strategies for new product launches and feature updates. Craft clear product positioning, messaging frameworks, and value propositions. Collaborate with product and marketing teams to deeply understand user problems and product capabilities.
- Content & Communication — Create high-quality marketing assets including blogs, landing pages, email campaigns, performance marketing creative, and product explainers. Maintain a consistent brand voice across Web2 and Web3 channels.
- Growth & Distribution — Support growth campaigns across channels including social, community, partnerships, and performance marketing. Work with community and ecosystem partners on co-marketing initiatives. Analyze campaign performance and user feedback to iterate on messaging and positioning.
- Market & User Insights — Conduct market research, competitive analysis, and feedback synthesis. Track trends across fintech, stablecoins, payments, and DeFi to inform strategy. Help define ICPs and personas across different geographies and user segments.
What we're looking for
- 2–3 years of experience in product marketing, growth marketing, or content marketing.
- Hands-on experience with Web2 marketing (fintech, SaaS, consumer apps, or payments preferred), both organic and paid, on platforms like LinkedIn, Instagram, YouTube, and X.
- Practical exposure to Web3 marketing, including DeFi, crypto products, or blockchain ecosystems.
- Strong written and verbal communication skills with an ability to explain complex ideas clearly.
- Experience working cross-functionally with product, design, and engineering teams.
- Data-driven mindset with familiarity with analytics, funnels, and experimentation.
- Strong product intuition and user empathy. Ability to balance speed with accuracy — no hype, no hand-waving.
- Comfort operating in ambiguity and fast-moving environments. Curiosity about global finance, payments, and programmable money.
- Preferred: experience marketing financial products such as payments, lending, stablecoins, or neobanks; understanding of DeFi primitives; experience marketing to emerging markets or users in the Global South; familiarity with compliance-driven or regulated product environments; startup or early-stage experience.
Perks and benefit
- Work closely with the Marketing Head and product leadership on launches that shape how Zoth shows up across Web2 and Web3.
- Remote-first with hybrid collaboration across product and marketing teams.
- Apply by sending your updated CV and a brief cover letter to avanish@zoth.io with the subject line: Application – Marketing Associate (Product Marketing).