How a leading CEX activated $10.5M in idle stablecoins for 10.15% user-facing yield and 200 bps in platform revenue.
zVaults infrastructure provided a CEX with an earn layer that enabled idle stablecoin balances of users to earn 10.15% APY, and created a volume-independent platform revenue stream.
By the time of integration, the exchange had scaled across multiple emerging markets, serving users with services like spot trading, custody, and stablecoin wallets. As market activity slowed, users de-risked their portfolio and a growing share of capital moved into stablecoins, and remained parked while users waited for stronger conditions.
Without a native Earn layer, those balances stayed unproductive. The exchange retained liquidity, but captured limited engagement, balance stickiness, or non-trading revenue as users increasingly looked at other platforms in search of yield.
Activate idle stablecoin balances in slower markets, without forcing users to:
A new revenue layer beyond trading fees
Illustrative



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